NIRI Silicone Valley
Board of Directors

President
Tricia Gugler
Vice President of Investor Relations, Silver Spring Networks
tgugler@silverspringnet.com
650-780-4504
Tricia Gugler is the Vice President of Investor Relations for Silver Spring Networks, a leading networking platform and solutions provider for smart energy networks. Prior to joining Silver Spring Networks in November 2009, Tricia spent over five years at Electronic Arts, most recently as Vice President of Investor Relations. Before joining Electronic Arts, Tricia spent over 10 years in public accounting, most recently as an Audit Senior Manager at Ernst and Young in Palo Alto auditing clients in the technology sector. Tricia is a non-active CPA in California and Massachusetts. She earned her Bachelor of Business Administration with a focus in Accounting at the University of Massachusetts at Amherst. This is Tricia's seventh term on the Board.
President-elect
Michael Sullivan
Vice President of Investor Relations, Applied Materials
michael_sullivan@amat.com
408-748-5227
Mike Sullivan has worked in Silicon Valley for more than 20 years and joined NIRI in 2002. He is Vice President of Investor Relations at Santa Clara-based Applied Materials, the world's largest equipment supplier to the semiconductor, LCD display and PV solar industries. He joined Applied from Intel where he worked in investor relations from 2001-2008. He also held corporate communications roles at Intel's Santa Clara, Munich and Swindon, U.K. offices from 1992-2001. He previously worked at communications agencies serving clients in semiconductors, computer hardware, services, software and distribution. Mike received his MBA from Santa Clara University and BA from San Jose State University. He resides with his family in Santa Cruz and enjoys outdoor sports, recreation and music. He also enjoys motorcycling and serves on the advisory board of the RawHyde Adventures riding school. This is Mike's fourth term on the Board.
Vice President of Marketing and Communications
Brenda Ropoulos
Principal and Founder, VisionArts Communications
brenda@visionartscommunications.com
510-414-6772
Brenda Ropoulos is the founder and director of VisionArts Communications LLC, an integrated communications company that provides "IR-on-Demand" in addition to Public Relations, Industry Analyst Relations, and Communications solutions to the diverse high tech companies of the Silicon Valley. She is a creative, team-oriented professional with nearly 30 years' experience delivering strategies that inform, educate and persuade her clients' key audiences. Brenda began her career developing corporate incentive, trade show and special events for Fortune 500 companies. She refined her skills as a global corporate communicator at Coherent Medical Group, and entered the field of investor relations in 1998 with Network Equipment Technologies, where she also directed public/industry/analyst relations through the company's turn-around and re-positioning into the developing broadband industry. As senior director of marketing at Cloudmark, a private company, she introduced messaging security solutions to carrier markets. As a consultant, she directed IR at semiconductor test company Credence Systems through its merger and transition with LTX Corporation. A 14-year NIRI-SV member, this is Brenda's sixth term on the Board.
Vice President of Marketing & Communications
Chris Evenden
Senior Director of Investor Relations, NVIDIA
cevenden@nvidia.com
408-627-0608
Chris Evenden is senior director, investor relations, NVIDIA. Chris represents NVIDIA to the Street at conferences, NDRs, earnings calls and other events. He works closely with the board, the CEO and senior management on financial and corporate strategy issues. Previously, Chris led global public relations and internal communications for NVIDIA's competitor, ATI Technologies, up to and through its merger with AMD. Chris has nearly 20 years' experience in the technology industry, and has a reputation for analyzing issues and leading teams to deliver world-class communications results. He has strong experience in crisis management, corporate, consumer and technology campaigns and has managed corporate reputations through securities investigations and lawsuits, product launches and recalls, earnings warnings and acquisitions (from both perspectives). He is a frequent speaker at IR events. Chris has also given an Emmy award acceptance speech. This is Chris' second term on the Board.
Vice President, Board Affairs
Paul Ziots
paul.ziots@gmail.com
650-427-3267
Paul Ziots is Senior Director of Investor Relations at VMWare, where he is responsible for all aspects of VMware's IR program. Paul was previously Director of Investor Relations at Oracle and Sun Microsystems, where he was responsible for Sun's IR Program.. At Sun, Paul also held positions in corporate operations such as supplier management and IT program management. Before Sun, Paul was in finance and operations at General Motors, manufacturing and human resources at Texas Instruments, and served as an English teacher for the Japan Ministry of Education. Paul's degrees are from The University of Michigan - BS Engineering in Industrial and Operations Engineering, MBA and a Master of Arts (Asian Studies: Japan). This is Paul's fifth term on the Board of Directors of the NIRI Silicon Valley Chapter.
Vice President, Seminars
Marty Palka
Chief Intelligence Analyst, Cisco Systems mpalka@cisco.com
408-526-6635
Marty Palka is Chief Intelligence Analyst, (CIA), Investor Relations for Cisco Systems. He has contributed to Cisco Systems' strategic and tactical intelligence initiatives since joining the company in 1995, the last 15 years as a member of Cisco Investor Relations team. He focuses on creating and sharing wisdom and wealth, that invigorates and positively impacts the way we work, live, play, and learn. Among his current specific responsibilities are Market Intelligence, Equity and Fixed Income relationships, and the important role that sustainable competitive advantage plays in maximizing shareholder value. Marty has contributed to the Cisco Investor Relations team that has been awarded and recognized for its best practices in communications, trust, transparency, relationships, use of technology, and corporate social responsibility by Institutional Investor, IR Magazine, Barron's and many others. Marty was named among the winners of the 2012-2013 NIRI Individual Leadership Award. Marty is serving his third year on the NIRI Silicon Valley Board of Directors.
Vice President, Programs
Rob Binns
Vice President of Investor Relations, Hewlett-Packard Company
rob.binns@hp.com
650-857-3009
Rob Binns is Vice President, Investor Relations for Hewlett-Packard Company (HP). In this role, Rob is responsible for managing relationships and interactions with target audiences of the company including its shareholders and stakeholders, its investors (domestic and foreign), as well as the analysts who comment on its performance. Rob joined HP in 2006 as Finance Director for HP Software in the Europe, Middle East and Africa (EMEA) regions following the acquisition of Mercury Interactive. In this role, he successfully integrated financial aspects of the Mercury acquisition in EMEA. Subsequently he held leadership roles in EMEA HP Services Finance and in worldwide Sales Finance for HP Software before becoming Vice President of Worldwide Field Operations for HP Software. Earlier in his career, Rob held finance leadership roles in the software industry in the UK and Canada including tenures at Documentum Software (now owned by EMC Corporation) and Mercury Interactive. Rob is a Fellow of Chartered Association of Certified Accountants in the UK. He is based on Cupertino, California.
Vice President, Board Affairs
Moriah Shilton
Senior Director Corp Comm & IR, Tessera
mshilton@tessera.com
408-321-6713
Moriah Shilton is currently Senior Director of Corporate Communications & Investor Relations for Tessera Technologies, Inc., a technology miniaturization company located in San Jose, CA. She has more than 15 years business and legal experience, including over 10 years in investor relations. At Tessera, she heads up the company's investor relations program where she is the primary contact for its investors and analysts and is responsible for all financial communication. At the start of 2012, Moriah took on additional responsibilities as head of Tessera's corporate communications efforts. Prior to Tessera, she was Vice President at LHA, one of the nation's leading independent investor relations firm, where she managed multiple investor relations programs for small cap technology companies. She graduated with honors from Dartmouth College. Her post graduate work includes financial and accounting courses at UC Berkeley Extension. This is Moriah's second term on the Board.
Vice President, Programs
Stephanie Wakefield
Vice President of Investor Relations, Informatica
swakefield@informatica.com
650-385-5261
Stephanie Wakefield leads Informatica's global Investor Relations team. With a capital markets and marketing background, Stephanie took on the Informatica Investor Relations function in late 2003, when company had a ~$200m run rate and a market cap <$1 billion and helped drive recognition for growth to a $650+ million revenue company with a market cap exceeding $4.5 billion. Prior to Investor Relations, Stephanie spent three years a senior product marketing manager at Informatica. Before Informatica, she was in charge of Industry Solutions Marketing for Financial Services at MicroStrategy. Stephanie started her career focusing on Eurobond issuance on the Debt Capital Markets desk at Deutsche Bank Securities. Stephanie has been honored by the American Business Awards with a Stevie Award as the Communications, PR or IR Executive of the Year 2011. Stephanie has also been recognized two-two time Institutional Investor All America Executive team member (2009, 2011). Stephanie graduated from Dartmouth College with a B.A. in Economics and in Asian Studies (Chinese). She holds an MSc in Development Finance from the University of London School of Oriental and African Studies. This is Stephanie's third term on the Board.
Vice President, Programs
Jennifer Bishko
jenniferbishko@gmail.com
917-685-4600
Jennifer Bishko is a former Director with Deutsche Bank's Global Corporate Access group where she partnered with corporates across industries and market caps on their investor outreach activities. In this role, she collaborated with IR and management teams to develop marketing strategies focused on long-term oriented domestic and global investors. She also worked with international investors to identify target West Coast companies to meet based on their specific investment objectives. Prior to this role, Jennifer spent 4 years with the bank's Global Prime Finance Sales team in London and New York where she provided financing to alternative asset managers and advised on capital raising strategies. Before joining Deutsche, Jennifer was a Director with Citigroup's Investment Bank where she spent the majority of her 9 years in Structured Corporate Finance. Jennifer holds an MBA from The Wharton School of Business with dual majors in Finance and Entrepreneurial Management, and a BA from Dartmouth College. This is Jennifer's second year on the Board.
Vice President, Seminars
Josh McGinn
Senior VP, American Stock Transfer jmcginn@amstock.com
415-835-1313
Josh McGinn is Senior Vice President, Western Region Relationship Management for American Stock Transfer & Trust with more than 25 years of industry experience. In his current role, Josh manages shareholder services for publically traded and private companies out of AST's new San Francisco Bay Area office where he assists with planning, developing and administering a wide range of services, including stock splits, acquisitions involving both stock and cash exchanges, corporate spin-offs, implementing and administering Direct Stock Purchase Plans, assisting clients with DRS, full dematerialization programs and shareholder information and communication campaigns. Josh also has a solid background with annual meetings, proxy mailings, solicitations and proxy contests. Prior to joining AST, Josh was with Computershare, BNYMellon and EquiServe organizations having started Bank of Boston's proxy solicitation department in the late 1980's and contributing to that organization's e-proxy, e-distribution, and proxy Householding services. Josh holds both BS and MBA degrees from Boston University, has earned his Series 7 license, and has attained Certified Equity Professional (CEP) designation. He is a member of NIRI, the Society of Corporate Secretaries and Governance Professionals ("SCSGP"), and the National Association of Stock Plan Professionals ("NASPP"). He has lectured at San Francisco University, authored material for The National Center of Employee Ownership and is a frequent contributor to the NIRI, SCSGP, NASPP organizations. This is Josh's second term on the Board.
Treasurer
Matthew Rhodes, CFA
Director, Corporate FP&A and Investor Relations, Intuit Inc.
Matthew_Rhodes@intuit.com
650-944-2536
Matt Rhodes is Director, Corporate FP&A and Investor Relations for Intuit Inc. Prior to joining Intuit in March 2010, Matt spent four years in Investor Relations at Yahoo! Inc. He worked in equity research for seven years with Banc of America Securities, as an editor and as a research associate covering education stocks. He began his career with several marketing roles at Anheuser-Busch, Inc. Matt holds an MBA from The Haas School of Business at the University of California, Berkeley and a BS in communications from Northwestern University. He is a CFA charter holder. This is Matt's second term on the NIRI Silicon Valley Board of Directors.

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