March Book Review

By: Dustin Weeks ForeSight Consulting 10 Simple Secrets of the World's Greatest Business Communicators by Carmine Gallo If you want to improve your communication skills, this book should be a staple in your library. 10 Simple Secrets of the World's Greatest Business Communicators will help you improve your communication skills regardless of whether it is a formal presentation at a conference, a meeting with a colleague or an interview with the media. Carmine Gallo combines his experience as a journalist, business correspondent and television anchor to perfect a technique for effective communication that he shares with all of us. Gallo does an excellent job of writing about the different components that make an excellent speech; here are a few examples. Passion How many times have you been in a presentation where the presenter is reading directly from the slides without any passion? Gallo emphasizes that this is one of the quickest ways to lose the audience. He cites people such as Oprah, Sir Richard Branson and Arnold Schwarzenegger as people who are passionate when they speak. When you speak with passion you convey more than just an interest for the subject but you exude confidence as well. Say It With Style Gallo emphasizes that it is not only the words that impact your audience but also the dramatic pauses that make a speech memorable. Good communicators understand that a pause at just the moment adds significance to words that the words themselves cannot express. Gallo notes that when Neil Armstrong said "One small step for man, one giant leap for mankind, that Armstrong instinctively knew what all great communicators know, a well-timed pause is important. 10 Simple Secrets of the World's Greatest Business Communicators is packed with information on how to communicate effectively and is an excellent resource for anyone wanting to improve his or her communications skills. [ Top of Page ] [ Return to Book Review Highlights ]